Exploring Cross-Cultural Differences in Students as Consumers: A Comparison of NAFTA-based Cultures

Barragán, Jose
Year of Publication: 

Students as consumers reflect a variety of patterns and behaviors that represent current trends in both marketing and global markets. This research and its results describe the differences in profiles of students from the NAFTA countries. In its third year of operation, this research project allows both students and faculty the possibility to appreciate the constructs of the research as well as its conclusions. Through this work we expect to contribute to a better understanding of consumer behavior at the international level.

Event Information
Event Title: 
CONAHEC's 12th North American Higher Education Conference - Monterrey 2008
Event Description: 

Join leaders and practitioners of higher education, business, government and students in the city of Monterrey, Nuevo León, Mexico for CONAHEC’s 12th North American Higher Education Conference! North Americans share many historical, cultural, and linguistic bonds and many common issues to face. With the signing of NAFTA in 1994, our region has become inextricably linked by growing economic ties. Leaders in North America recognize that regional and individual community prosperity depends largely on the global competencies of our future professionals -- today's students. Governmental and educational leaders acknowledge that higher education institutions in North America must be more proactive and offer students opportunities to gain international expertise by becoming more internationally oriented while strengthening local connections in their teaching, research and public service functions.More than a decade after NAFTA was launched, it is increasingly evident that our region cannot isolate itself, but must rather develop stronger and more productive linkages both internally and with other world regions. Higher education has an important role to play in connecting North America with the rest of the world. Together, we will revitalize the North American higher education collaborative agenda for the new political, economic and educational context in which we live today.