Exploring Cross-Cultural Differences in Students as Consumers: A Comparison of NAFTA-based Cultures
Students as consumers reflect a variety of patterns and behaviors that represent current trends in both marketing and global markets. This research and its results describe the differences in profiles of students from the NAFTA countries. In its third year of operation, this research project allows both students and faculty the possibility to appreciate the constructs of the research as well as its conclusions. Through this work we expect to contribute to a better understanding of consumer behavior at the international level.
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